Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.
Functional benefits are becoming increasingly important to consumers. According to NielsenIQ Homescan Survey (November 2021), nearly half (48%) of households say that health attributes/health enhancing benefits are important when purchasing food and beverages.
Functional health products are seeing significant growth in the global market. China, for example, is expected to reach a functional market size of $29.8 billion by 2027, growing at a CAGR of 10.3% from 2020 - 2027. Japan and Canada are expected to grow at a CAGR of 4.3% and 5.3% during 2020 - 2027. Germany is expected to grow at a CAGR of approximately 5.4%.
In addition, consumers are willing to pay more for healthier products, a category that also opens up new ways to facilitate consumer transactions with higher-end brands.
Today, beverages that support physical health are ripe for the picking, such as Vitamin and immune-boosting drinks. Classic energy drinks, natural energy drinks, and those that refresh the mind are also desirable categories. In addition, there are growing opportunities in areas such as gut health (e.g. kombucha, kefir, birch water), which is growing at a rate of 35.6% according to NielsenIQ.
So how can manufacturers and retailers make the most of this opportunity? Britvic, a British soft drink manufacturer, says offering consumers the right product with the right labeling can help manufacturers and retailers make the most of this opportunity.
Britvic notes, "Certain in-store levers can help retailers bridge the gap between those who are interested in functional health drinks and those who buy the category. Consumers see functional health drinks as a segment and want these products to be sold together. Offering the right range of products is also critical to increasing awareness and sales rates - 46% of consumers believe the number of new products makes buying healthy products confusing, while 63% find it difficult to know if a product claiming to have health benefits (such as immunity) will have an impact on your health. "
Therefore, retailers are advised to build customer trust by stocking reliable functional health brands and improving consumer education about these products.
Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, Plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,beverages and other business services.Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.
For more information, please contact us!
Email:marketing@huikes.com
2022-12-06
Shaanxi Huike Botanical Development Co., Ltd.
August 12, 2024
August 06, 2024
August 22, 2023
Among numerous meal replacement food ingredients, yeast protein has gradually become the new favorite of weight management population due to its unique nutritional value and health advantages. With...
The inherent characteristic of oligopeptides is that they have a stronger functional activity than proteins from the same source. With the deepening of research and the improvement of people's...
Lingzhi, a nourishing "genius" who wants to have good looks, good health, and stories, should have earned all followers a lot of money; The cold reality is that brands stand in front of Lingzhi,...
Beverages are essential foods in modern life, and solid drinks are highly favored by consumers due to their economic price, convenient use, ease of production and storage. Due to the unique...
Email to this supplier
August 12, 2024
August 06, 2024
August 22, 2023
Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.
Fill in more information so that we can get in touch with you faster
Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.