The three popular ingredients currently popular in the global dietary health market in 2024

June 18, 2024

With the continuous improvement of global consumer health awareness, people's attention to overall health is constantly increasing. Intestinal health, exercise nutrition, immune enhancement, brain health, emotional support, etc. are the main health issues that consumers are concerned about. In the post pandemic era, consumers have shown strong interest in Dietary supplements and functional foods that contribute to overall health. According to NBJ data, global sales of dietary supplements reached $61.1 billion in 2023, while sales of functional foods and beverages in the United States reached $92.1 billion.
The vast dietary health market is driving the development of functional food ingredients. What ingredients are currently popular in the global dietary health market in 2024? This article will reveal to you.

01 South African drunken eggplant extract: representative of plant medicine

According to data from Innova Market Insights, in terms of dietary supplements, 64% of consumers worldwide believe that products containing natural ingredients are healthier, and 55% of consumers believe that plant supplements are effective. As a representative of plant supplements, plant medicines have certain health benefits. In the US market, rapidly growing plant medicines include South African cocktails and mushrooms.
The Ayurvedic herb South African drunken eggplant is rich in various active ingredients, such as lactones, saponins, flavonoids, etc. These active ingredients endow it with many functions such as antioxidant, anti-inflammatory, immune regulation, and emotional health support. According to SPINS data, the total sales of South African eggplant supplements in 2021 were approximately $92.32 million, with emotional support supplements accounting for 96% of the total sales.

02 NMN: Anti aging "Power Faction"

After being discovered by scientists from Harvard University in the United States, NMN has attracted market attention due to its special anti-aging effect and quickly became a hot raw material in the industry. In recent years, the market demand for NMN has shown explosive growth. According to relevant data, the sales performance of NMN products has been astonishing in the past 5 years, with an average annual growth rate of over 30% in sales, demonstrating strong market potential and growth momentum.
As a precursor of NAD+, NMN is a necessary coenzyme for energy metabolism and cell repair. Supplementing NMN can improve mitochondrial function, enhance physical fitness, and delay the aging process by increasing NAD+levels. At present, NMN is widely used in fields such as dietary supplements and functional foods, making it an ideal choice for consumers to pursue a healthy lifestyle.
In addition, consumers have also gained a certain level of awareness about NMN. According to data from iMedia Consulting, over 60% of Chinese consumers had knowledge about NMN in 2021, of which 24.6% had specialized knowledge about NMN products. Meanwhile, the three most well-known functions of NMN products among consumers are enhancing immunity, improving sleep, and delaying aging
NMN can be combined with various components such as resveratrol, PQQ, and glutathione to achieve a "1+1>2" effect. Among them, resveratrol is the most common combination ingredient, and the combination of the two helps to combat aging and support cardiovascular and cerebrovascular health. In addition, NMN, as a coenzyme, when used in combination with coenzymes such as PQQ, can better combat free radicals, accelerate metabolism, and slow down cell aging. These formulas can be applied to different scenarios, such as healthy aging, male and female sexual health, oral beauty, sports nutrition, and reproductive health.

03 Creatine monohydrate: muscle energy source and driving force

On May 13th this year, SPINS released a report revealing the six popular dietary supplement ingredients in the US market, including creatine. According to SPINS data for the 52 weeks ending March 24, 2024, sales of creatine supplements in multiple and natural channels in the United States were $71 million, an increase of 95.5% compared to 2022.
Creatine, also known as creatine monohydrate or creatine monohydrate, is a naturally occurring compound in the human body. It mainly exists in muscle tissue and is one of the important sources of muscle energy. Creatine monohydrate participates in muscle energy metabolism, providing necessary energy support for muscles and helping people perform better during exercise.

By supplementing creatine monohydrate, people can increase the reserve of phosphocreatine in muscles, thereby enhancing their energy supply capacity and improving exercise performance. Carbohydrates can promote the absorption and utilization of creatine monohydrate. With the improvement of health awareness, the application of creatine monohydrate in food is becoming increasingly widespread, and it will become an important force driving the development of the industry in the future.

Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, Plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.
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2024-06-18

Shaanxi Huike Botanical Development Co., Ltd.

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Ms. Anne

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