Will soon be included in the list of medicinal and food sources, and this raw material has the opportunity to give birth to the next billion level explosive product
May 30, 2024
Four more raw materials may soon be included in the list of medicinal and food sources. On April 23, 2024, the Food Department of the National Health Commission issued a letter soliciting opinions to health units in various provinces, soliciting the inclusion of four substances, namely Rehmannia glutinosa, Ophiopogon japonicus, Citrus reticulata, and Asparagus officinalis, in the "Catalogue of Substances that Traditionally Serve as Both Food and Traditional Chinese Medicine". The solicitation of opinions ended on May 10th. This means that there is a great chance that the four substances of Rehmannia glutinosa, Ophiopogon japonicus, Citrus reticulata, and Asparagus will be added to the list of medicinal and edible homologous substances. Today, let's talk about a substance that may give birth to the next billion dollar blockbuster product - Hua Orange Red.
01
Southern ginseng, intangible cultural heritage, and phlegm treatment treasures
What is the orange red color that is stacked with buffs? Many people may have come into contact with Huaju Hong from the shelves of pharmacies or personally taking related drugs, but what is unknown is that Huaju Hong is still recognized as an "intangible cultural heritage" by authoritative departments in China, known as the "southern ginseng" and also known as a "treasure for treating phlegm". This is a genuine Guangdong medicinal herb that is covered in buffs all over its body. It is a national geographical indication product of China and has a planting history of over 1500 years in Huazhou. The 2020 edition of the Chinese Pharmacopoeia includes the dried outer skin of Citrus grandis' Tomentosa 'or Citrus grandis (L.) Osbeck, a plant of the Rutaceae family. The production method is: in summer, harvest the fruit when it is not yet ripe, put it in boiling water to slightly heat, cut the skin into five or seven petals, remove the pulp and some of the mesocarp, press it into shape, and then dry it. The nature and taste belong to the meridians, transforming the orange red aroma, bitterness, and slight spiciness into the lungs and spleen meridians. It has the effects of promoting rational qi, relieving dampness and resolving phlegm, and is used for coughing, excessive phlegm, food accumulation, damaging alcohol, vomiting, nausea, and stuffiness. Like many medicinal and food homologous substances, the transformation of orange red is also recorded in numerous ancient books. Many books during the Ming and Qing dynasties recorded the efficacy of Huaju Hong in resolving phlegm and relieving cough. In the Compendium of Materia Medica, it is recorded that "orange red is a high-quality product with red and white flesh, which is beneficial for promoting qi, resolving phlegm, and relieving cough. Its efficacy is twice that of other medicines... The more it ages, the better it becomes." In the "Compendium of Materia Medica", it is recorded that "orange red is used to treat phlegm, reduce oil and greasiness, digest food, sober up alcohol, broaden the middle, and detoxify crabs." In addition, there are records of "orange red" in Guangdong Tongzhi, "Huazhou Zhi," and "Lingnan Chaji.". This also provides a foundation for the application of modern orange.
Ingredients
Through modern research, it has been found that citrus red contains flavonoids, polysaccharides, volatile oils, coumarins, and other components. Among them, flavonoids are mainly dihydroflavonoids, and hesperidin accounts for 80% of the total flavonoids; The main component of polysaccharides is pectin; The volatile oil components are mainly monoterpenes and their derivatives. At present, research on the function of orange peel mainly focuses on extracts, total flavonoids, and polysaccharide components, with relatively less research on volatile oils and coumarins. In the 2020 edition of the Chinese Pharmacopoeia, naringin is used as a quality control indicator for the transformation of orange red. It is stipulated that the content of naringin should not be less than 3.5% when calculated as a dry product. Production planting
From the perspective of regional distribution, orange red is planted in the Wuchuan and Huazhou regions of China, and the yield in Huazhou is also much higher than in other regions. It is reported that as of 2023, the area where orange red is planted in the entire city of Huazhou has exceeded 130000 acres, with an annual output of 60000 tons of fresh fruits and 12000 tons of dry fruits. The products have been exported to more than 30 countries and regions such as Europe, America, and Japan. In 2023, the total output value of the entire orange red industry chain reached 10.2 billion yuan. This cannot be achieved without the strong support and promotion of local governments. Standard and official support In November 2023, the "Local Standardization of Food Safety in Guangdong Province for Orange Red Fetuses" was officially released. At the same time, as early as 2022, the local government in Huazhou was promoting the application of the same origin of orange red medicine and food, the revision of the Chinese Pharmacopoeia for Orange Red, and the construction of standardization. It can be seen from this that the local government attaches great importance to the transformation of orange red and actively promotes the development of the industry. This will also promote the evolution of orange red towards broader commercial development. What is the difference between orange red, orange red, and tangerine peel? At present, orange red and tangerine peel are both medicinal and edible, so what are the similarities and differences between orange red, orange red, and tangerine peel? Species differentiation. Orange red and tangerine peel are both dried outer peels of the Rutaceae plant Citrus reticulata Blanco and its cultivated varieties, and their processing methods are different; And the orange red color comes from the immature or nearly mature dry outer skin of the Rutaceae plant Huazhou pomelo. There are similarities and differences in the functional use. Although tangerine peel, orange red, and orange red all have cough relieving and phlegm reducing effects, their other uses differ. For example, orange red can also be used to lower cholesterol, while tangerine peel can be used for weight management, vascular health, etc., while orange red can be used for promoting digestion, preventing food accumulation, and sobering up alcohol. The chemical composition is different. Chenpi mainly contains flavonoids, alkaloids, triterpenes and other components; Orange red contains limonene, hesperidin, neohesperidin, hesperidin, and quercetin; Hua Orange Red contains citral, flavonoids, coumarins, etc. Overall, the three still have strong similarities and certain differences.
02
Is there a chance that turning orange into red will give birth to the next best-selling product?
At present, Huaju Hong is a well-known traditional Chinese medicine and also a raw material for health food. If it is officially added to the list of medicinal and food sources, Huaju Hong will not be limited to drugs or health food, but can be developed into a variety of foods and beverages to enter the daily lives of consumers. Riding the trend of Chinese health preservation, Huaju Hong will stand out from the crowd. Because the transformation of orange red itself exudes an explosive atmosphere. Looking at the popular raw materials/products in the past, one of the key reasons for their success is to identify their needs and truly perceive what the people really need and like. Ginseng water has found the distress and sorrow of modern people who feel refreshed staying up late for a while, regret and heartbroken after enduring it; Bai Yundou aimed at the human weakness of wanting to control her mouth and legs, but it was always difficult to control; Collagen has been a necessity for thousands of years, providing a convenient form of satisfaction for those who do not love wealth, but no one does not love beauty In addition, one of the driving forces behind the emergence of liver protection tablets, electrolyte water, and other products is also this. What are the needs it can find when it comes to turning orange red? The most distinctive and also its greatest skill - relieving cough and resolving phlegm. Coughing is something that cannot be hidden by humans, and those who have experienced it know how subtle and prolonged it can be. It is always necessary to seek some relief in order to avoid seeking medical attention but to completely ignore the discomfort. Developing orange red into food and beverage products can fill this gap. And another implicit need that can be found in the transformation of orange is to accumulate food. Among the health directions suitable for turning orange into red include dietary stagnation, vomiting, and hiccups. For those who find it difficult to control and overeat food, and feel uncomfortable after eating, it is very necessary. However, there is currently little research on the efficacy of transforming orange into red in modern times, and the starting point for this application is still based on the application in ancient books, which requires further research support. In addition, an important factor contributing to the popularity of many raw materials/products is the public base, namely consumer awareness. Although it has not yet entered the consumer market in a diversified product form, Huajuhong has accumulated over 20000 notes on Xiaohongshu, over 80000 notes on Baiyun Dou that have gained popularity, and over 2 million notes on Xiaohongshu with cough as the keyword. Although it is not particularly popular, it can be seen that Hua Orange Red has gained a certain level of consumer awareness. From the perspective of the industrial chain, as of 2023, there are 498 local orange processing enterprises, 8 pharmaceutical brands, and 47 food brands in Huazhou, with approximately 350000 employees and over 150 developed products, covering various types including pharmaceuticals, tea drinks, health foods, spices, handicrafts, etc. At the same time, the development and research of products related to orange red have also involved beverage slices, solid and liquid beverages, tablet foods, sugars, tea, oral liquids, etc. It can be said that in the development of terminal products, Hua Orange Red is already prepared. With the addition of Huajuhong to the list of medicinal and food products, the entire industry chain will accelerate its development, and whether it is consumer awareness, product development, or market expansion, it will be further released. Stacked with buffs, the orange red color may also be brewing into a popular product.
Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, Plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.
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2024-05-30
Shaanxi Huike Botanical Development Co., Ltd.
