Immunity Is A Ubiquitous Health Need

August 02, 2022

In recent years, consumers have become increasingly proactive when it comes to their health.

In the case of immune health, immunization is a ubiquitous health need. In the beverage space, today's consumers are seeking products that provide immune support, and there is a constant interest in boosting immunity.

The pandemic inspired the immunization trend, and a finding from Kerry's 2021 Global Consumer Survey showed that not only immunization products, but also the pandemic spurred consumer demand for overall functional products. But even before the epidemic, consumer interest in immunization support was on the rise.

Experts noted: "More than two in five (42%) respondents worldwide have increased their purchases of functional or fortified foods and beverages. This trend has further expanded over the past two years or so, with the importance of a healthy immune system gaining significant traction."

"In the recent survey, a quarter of consumers reported that they want immune health benefits from foods, beverages and nutrients. This suggests that there are many opportunities for brands targeting the functional beverage segment. Today, the strong interest in immune health shows no sign of waning, but we believe savvy consumers want products backed by scientific research."

Consumers are looking for proactive measures, and beverages that help boost immunity can help them achieve that goal. With the rise of the functional beverage category, many brands are looking for ingredients that provide health support, particularly in the areas of immune and gut health. For example, there is a greater understanding of the relationship between the microbiome and the immune system, which has further increased the already high interest in probiotics.

In addition, given the importance of immune support at all stages of life, experts note that this is a major concern for consumers of all ages.

Research from the International Food Information Council (IFIC) 2022 Food and Health Survey shows a strong interest in products that support immune health. Immune support is a top priority for adults, young and old, but this resonates particularly well with Millennials.

In some ways, the world may be returning to the "pre-epidemic norm," but interest in products that provide immune support will continue for the foreseeable future.

As consumers seek health in an ever-expanding field, their needs are becoming more complex. In addition to immune support, people are now more interested in areas such as stress relief, energy and mood, creating opportunities for hybrid products that offer multiple health benefits.

Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, Plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.

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2022-8-2

Shaanxi Huike Botanical Development Co., Ltd.

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Ms. Anne

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