Citrus beverage products favored by consumers

August 05, 2022

Today, as people increasingly seek ways to actively promote overall health, experts say consumers are paying more attention to the ingredients contained in their beverages. "Specifically, Vitamin C is tied with protein, iron and probiotics for the top ingredient that consumers believe helps boost immune function," said ADM beverage marketing experts. "

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Experts note that citrus ingredients in products containing vitamin C attract attention because many consumers associate citrus with vitamin C. "Beverage brands can use citrus to create consumer-perceived clean labels and premium products. Products sourced from citrus ingredients will be favored by consumers."

In its report titled "Citrus Market Forecast 2021-2031," FMI states that with the growing demand for authentic and natural products, citrus flavors are attracting consumer attention due to their nutritional value. According to the report, the market for citrus flavors is estimated to be worth $2.98 billion in 2021. the FMI study also forecasts that demand for citrus flavors will exceed $4.9 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.2% from 2021 to 2031. the market will grow at a CAGR of 3.6% from 2016 to 2020. Its growth forecast remains optimistic, with sales of citrus flavors expected to grow at a CAGR of 5.2% between 2021 and 2031.

Product development and innovation is an ongoing process shaping the beverage industry, with major food and beverage companies stocking citrus flavors.

The charm of citrus

ADM experts point out that while tried-and-true pure citrus flavors such as orange, lemon, grapefruit and blood orange will capture consumers' attention, more regional and exotic flavors are emerging.

As many consumers continue to seek timeless flavors in their beverage purchases, red grapefruit and bitter orange are also "attracting consumers with their spicy flavors, adding a little pizzazz to sodas, cocktails, juices and more. Interestingly, more and more local flavors are emerging, especially when consumers want to know the origin and source of ingredients and flavors. Beverage brands that utilize regional citrus such as Sicilian lemon and Valencia orange will be successful among consumers looking for ingredient transparency."

"It's also worth noting that fresh, natural pineapples are emerging in the marketplace, adding new complexity to beverage pairings by pairing distinctive sweet and sour pineapples with bitter oranges. Blending finger lime flavors with refreshing cucumber notes becomes a refreshing hard soda to add flavor."

Especially in cocktails and mocktails, "combining the sweetness of beets, carrots or peas with the tart, juicy flavors of red grapefruit, yuzu or Sicilian lemon can create a delightful balance with amazing taste appeal."

Citrus combinations can span categories

As low, non-alcoholic beverages innovate and citrus drinks become more popular, experts are noting that flavor extensions are gaining traction and that the acidity derived from citrus can help mimic the "burn" found in traditional spirits.

In the hard soda category, lemon-flavored hard sodas are popular. "How is the hard lemonade trend evolving?" IWSR Beverage Market Analysis notes that as consumer demand for refreshing, fizzy flavored drinks continues to grow, alcoholic beverage companies are taking notice and launching their own hard lemonade offerings. A number of hard soda brands are now launching citrus flavors. IWSR data shows that consumers perceive RTD premiumization primarily through taste and branding, and hard lemonade offers an opportunity for parent brands to enhance the perceived value of their products.

In addition, ADM experts note that functional carbonated soft drinks that are low in sugar and contain citrus-flavored probiotic ingredients are capturing consumers' attention. "The pairing of ginger-lime and watermelon grapefruit is helping to drive these categories. Fantasy flavors are exploring kid-friendly sparkling water."

Citrus drinks feature prominently in the energy drink category. "We are developing new refined experiences for consumers seeking energy with citrus paired with tropical fruits and blackberries. Citrus flavors from classic cocktails are being introduced into the development of functional beverages to enhance the flavor experience of new functional beverages."

In addition, as health-conscious consumers are also increasingly consuming according to their values, experts note that they want products that are not only good for them, but also good for the planet. "With this in mind, consumers want more information about how and where the foods and beverages they buy are made, with a focus on ingredients that come from natural sources. In addition, many consumers say that simple, identifiable ingredients influence their purchasing decisions. Citrus ingredients can help consumers check these criteria, as most citrus are considered 'closer to nature' by consumers."

Overall, demand for citrus is expected to remain steady as consumers take more aggressive steps to promote health. Experts conclude, "Especially in functional beverage products that contain whole citrus fruits."

Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, Plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.

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2022-8-2

Shaanxi Huike Botanical Development Co., Ltd.

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