Shaanxihuike

November 10, 2021

In recent years, with the improvement of people's income level, the enhancement of people's concept of healthy diet, and the increasing demand for "her health" under the upgrading of consumption, healthy food has ushered in the development of "draught". In addition, the state has also issued the outline of healthy China 2030, which clearly states that "improving the health literacy of all people" is an important measure of the construction of healthy China 2030. At present, health food has become the focus of the industry.

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Data released recently at the Belt and Road China-Europe International Academic Forum on Science and Technology Development and the First International Forum on Food Nutrition, Health and Flavor Innovation showed that the output value of China's food industry grew by 16 percent in the first half of 2021, among which the output value of healthy food grew by more than 40 percent. As the positive effect of nutritious and healthy food on health is widely recognized, people's consumption demand for healthy food will be improved, and the scale of healthy food market will be further expanded.

The so-called health food, is a kind of food, its raw materials are mainly from natural plants and animals, through advanced production technology (in order not to destroy the raw material nutrients and active molecules), can give full play to the effect of ingredients of raw materials, so as to regulate human body function. Health food can be divided into nutritional supplement, health care, weight loss, auxiliary treatment and so on. Among them, nutrition supplement type, health care type health food and drink is more popular.

In the field of food and beverage, more and more consumers hope to "eat beautiful" and "drink healthy", so the food and beverage containing probiotics, chia seeds, collagen and other components, as well as functional jelly, functional soft candy, capsules, oral liquid and other products are increasingly favored by female consumers. Admittedly, the majority of jelly, capsule, soft candy and other health products, due to the processing technology, technology and product form restrictions, in the molecular activity and efficacy of the effective amount is not easy to reach the standard.

For example, liquid drinks containing collagen will directly destroy the activity of collagen after adding supplementary sugar and preservatives; If probiotics products are processed and stored at temperature, the functional components will lose their activity, and thus can not give full play to the function of probiotics itself. At present, there is a Freeze-Dried Fruit and vegetable powder on the market, that is, through -35℃ super freeze-drying technology, the freshly picked fruits, vegetables and other freeze-dried powder, and the use of independent bag packaging, nutrition, health, carry and convenient.

Low temperature freeze-drying technology has been widely used in foreign food and beverage processing industry, but began to be applied in domestic food industry in recent years. The freeze-drying technology has a short time, but its development momentum and potential are considerable in China. Low temperature freeze-drying technology can effectively maintain the original color, flavor and nutrient composition of fruits and vegetables and other food ingredients due to rapid freeze-drying of fruits and vegetables and other food ingredients under low temperature conditions, and the loss of original active substances of food ingredients is small, and the effective amount is easy to reach the standard.

At present, China's health food industry has not formed a systematic development framework, but is still in the exploratory period. On the one hand, it is necessary to strengthen the capacity building of scientific and technological innovation in the nutrition and health industry, and achieve nutrition and health of products through advanced technologies and technologies such as freeze-drying technology, and reach the standard in terms of molecular activity and efficacy. On the other hand, industry guidance, licensing access, market supervision and other levels of support for industrial development, to better promote the orderly, stable, high-quality development of the industry.

Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,beverages and other business services.

2021.11.10

Author:

Ms. Anne

E-mail:

sales13@huikes.com

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+8618591889792